Choose the right fonts for your Brand Personality And a generic font that is “best for your industry” as many websites claim, can turn your brand into a commonplace company with no unique identity.īefore we give you a rundown of the different fonts, font styles, and variations, let’s take a look at the different factors to consider. There is a thin line between being innovative and choosing an obscure font that ends up alienating your audience. It takes time, creativity, font psychology knowledge, and a lot of experimentation before you hit the jackpot. Choose the Right Fonts for your BusinessĬontrary to what most Pinterest boards and DIY sites tell you, trying to choose the right fonts for your brand is a complicated affair. You can do it too with this guide on choosing the right font for your logo and branding. Iconic brands have transformed their brand identity with the right font. That’s the power of choosing the right Font. No, so easy huh?ĮBay’s font tells us a lot about the brand’s personality itself, whether or not we realize it. Now try to imagine the word eBay written in any other font. The website, its products, advertisement, or that iconic logo? It’s the logo, isn’t it? Close your eyes and notice what comes to your mind. To answer this, we want you to do a small experiment. Maybe you’re wondering if a font is really that important. Now, we’re going to tackle another part of the foundation of your visual identity – fonts. In our blogs we have spoken a lot about the roles of color, imagery, and design style. It makes it easy to build brand recognition, recall, and awareness – all that you need to establish a forceful presence in your customers’ minds. This is also the reason marketers and branding experts insist on building a powerful visual identity. So, most people remember visuals and not their associated names first. Think of your typography like the wrapping paper on a present you’re giving someone special.Our brain’s visual area is much more active than the textural memory side. The font you use for your outdoor ad will have a big impact on the success of your advertising campaign by affecting how well viewers will be able to get your message. Additionally, many are simply illegible from a distance. Travelers aren’t able to make out what they say as they zoom down the highway. And while these are absolutely gorgeous, they may not be the right font for your billboard. Most viewers will be traveling at speeds up to 60 mph.ĭo a quick Google search for fonts and you’ll get 2.6 million results for all kinds of fancy typography.Travelers will be at least 500 feet from your billboard.Plus, big lettering takes up more space on your billboard, which means you’ll use fewer words and your message will have a bigger impact. Additionally, larger sizes mean that people will see your billboard for a longer period of time. Why? The bigger the font, the further away your message can be easily read. Your billboard needs to be legible from different distances, so the bigger font you use, the better. Tips to Selecting the Best Font for Your Billboard Right-Size Your Font When commuters are whizzing by your outdoor advertisement, fast and at a distance, the right font for your billboard improves the chance they will be able to read your message! So how do you know which typefaces are best? Read on for tips from the design pros at Penneco Outdoor. Did you know that the fonts you use on your billboard impact the effectiveness of your out-of-home (OOH) advertisement? It’s true! Travelers need to see and understand your billboard’s message quickly and easily.
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